Axpo Italia SpA, is a subsidiary of the Swiss Group Axpo AG and one of the main national players operating in energy trading, sales of electric power, natural gas and issuing of energy certificates and quotas. Axpo Italia is accredited by the Italian Power Exchange (Ipex) and the Derivatives Exchange (Idex).

Axpo Italia S.p.A. is looking for an ATL, Media & Brand Manager with a proven background and solid experience in the role within international and structured companies. The ATL, Media & Brand Manager will report to Chief Marketing Officer, with responsibilities on communication and media strategies/activities for both Axpo Italia and our New Digital Brand for domestic clients.

Professional Experience:

• Coordinates Strategic Branding Activities focusing on Brand awareness and positioning for Corporate, B2B and B2C targets
• Budget optimization for creation, development and execution of campaigns
• Find new exciting contents and formats to engage customers with all media channels
• Collaborate and maintain close relationship with sales and marketing to be aligned with business goals and maximise campaigns performance
• Analyse and report campaign success through advertising tools and media agency
• Ensure consistent brand positioning and tone of voice across all activations through copy-writing and content creation efforts through agencies
• Design activities that feel bespoke to each customer but scale to drive broad visibility and awareness
• Creation of campaign contents for both ATL & BTL materials
• Analyses and segments customer targets and defines
• Defines Media Mix with a profound digital expertise
• Manages advertising investment budget on different media above and below the line (TV, radio, press, web and mobile)
• Defines and guides strategy and activities for Social Media Communications
• Experience in building/reinforcing a consumer brand
• Support to sales team territorial communication planning and materials

• At least 8 years of experience in the role within international and structured companies
• Strong leadership and management skills and expertise
• Ability to manage multiple projects with competing timelines simultaneously
• Advanced measurement tools experience such as DMP
• Highly organized with a high quality standards expectations
• Extensive experience of managing social brand channels
• Open minded and up to date with latest trends
• Exceptional creative skills, proactive and positive attitude
• Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline
• Excellent knowledge of the Italian and English language
• People management

All candidatures not in line with the above mentioned requirements will not be considered.

This position is meant for candidates of both sexes (L. 903/77).