Axpo Italia SpA, is a subsidiary of the Swiss Group Axpo AG and one of the main national players operating in energy trading, sales of electric power, natural gas and issuing of energy certificates and quotas. Axpo Italia is accredited by the Italian Power Exchange (Ipex) and the Derivatives Exchange (Idex).

Axpo Italia S.p.A. is looking for an Advertising & Social Media Specialist with a background and experience in the role within structured companies.

The Advertising & Social Media Specialist will report to Brand & ATL Manager, with responsibilities on advertising, media planning, social media management and below the line materials for both Axpo Italia and our New Brand – Pulsee.

Main duties:

• Implementing branding strategy on media focusing on consistent brand awareness and positioning for corporate, B2B and B2C target;
• Identify new exciting contents and formats to engage customers with different media channels, with a focus on digital acquisition and social engagements;
• Collaborate with Marketing and external agencies to set up and implement a successfully  content strategy and editorial plan;
• Social media management with focus on engagement and increase of followers community;
• Create analysis and reporting activities about campaign success through advertising tools and media agencies;
• End2End project management with administrative tasks (invoice and budget management support).

• 3 years of experience in the role within structured companies (also in media and creative agency);
• Familiar with Media planning tools and approach with focus on digital initiatives (programmatic, SEM, native advertising, affiliation, DEM, influencer management, etc), analytical approach on metrics and targets (familiar with DMP, data analytics tools and web site dashboard, etc);
• Previous experience in content management and development with a transversal and multichannel approach;
• Knowledge of creative and production agencies to develop targeted qualitative contents within budget constraints;
• Excellent knowledge of the Italian and English language, (German a Plus).

Applications that are not in line with the requirements will not be considered. This job offer is extended to both sexes, in accordance with the Law (Legislative Decree 198/2006 and subsequent amendments and additions).